Most of us are glued to screens even more than we’d like to admit. Between non-stop emails and nighttime scrolling, it’s no wonder people are feeling digitally drained.
That digital burnout is giving print a surprising moment to shine again. Direct mail is making a serious comeback.
Think about your inbox right now. It is probably overflowing. Are there dozens (or hundreds) of unread emails waiting for your attention? You’re not alone. The average person gets over 120 emails daily, so it’s easy for marketing messages to get lost or instantly deleted.
Compare that to your physical mailbox. It’s probably a lot less crowded. When a colorful postcard or a custom envelope arrives, you notice. Many of us hold it, flip it over, and read it. Maybe you even keep it on your kitchen counter or desk, or hang it on your fridge. That’s something email can’t compete with.
According to the USPS, direct mail is remembered 70% more than digital ads, and people spend more time engaging with printed materials.
Direct mail is smarter than ever today. Thanks to tools like variable data printing and personalized URLs (PURLs), businesses can send pieces completely tailored to each person. This means names, product suggestions, and custom offers based on their spending habits and preferences.
Digital ads and emails still have a place. However, consider that your audience may be burned out and overloaded with digital communication. In a world of swipes, scrolls, and skipped ads, a well-designed mail piece has a real shot at standing out and making an impression that lasts.
Next time you plan a campaign, remember: your customer’s mailbox might be the quietest, most powerful place to get their attention.
Want help making your next mail piece one they’ll remember? We are here to help you deliver the right message, to the right place, in order to connect with your audience. Stand out using direct mail.
Hatteras can help you design, print, and personalize direct mail that delivers real results. Let’s talk @ www.4hatteras.com