Use Custom Yard Signs to Maximize Your Marketing

Now that we are safely into spring, it’s a great time to review a few important facts about yard signs, one of the most effective and affordable ways to promote a business, event, or campaign. Because they are placed directly in the communities where your customers travel, yard signs provide repeated visibility. Outdoor signage is extremely cost-efficient, delivering thousands of impressions at significantly lower cost than many other advertising channels.

Here are five important things to know when using yard signs as part of your marketing strategy:

1. Location matters most. A single sign placed in a high-traffic area can generate thousands of impressions daily.

2. Keep the message simple. Drivers only have a few seconds to read the sign, so focus on one clear message.
3. Use bold, high-contrast colors. Clear design improves readability from a distance.
4. Include a clear call to action. A phone number, website, or QR code makes it easy for viewers to respond immediately.
5. Outdoor signage delivers results. Nearly 48% of consumers say signage is highly effective for brand awareness, and outdoor ads have an 83% recall rate among viewers.

Print High-Quality Yard Signs With Hatteras 

Thinking about using yard signs this season? Our team at Hatteras can help with design, printing, and installation options to get your message to stand out. Reach out anytime, we’re happy to help you get started.