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What NOT to Do When Creating Printed Packaging for Boxes

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Printed packaging is a critical element of product presentation, marketing, and brand identity. While designing a printed package for boxes, there are certain pitfalls that can compromise the effectiveness of your packaging. By avoiding common pitfalls and following best practices, brands can create packaging that captivates consumers, communicates brand messages, and drives purchasing decisions. 

In this infographic and blog, we'll explore key things NOT to do when creating printed packaging to ensure that your boxes make a positive impact.

Printed Packaging Don'ts Infographic

5 Tips for Effective Printed Packaging Design

Crafting effective printed packaging demands meticulous planning and execution. By adhering to these tips, you can steer clear of common pitfalls and guarantee that your packaging not only grabs attention but also cultivates brand loyalty and boosts sales.

Tip #1 to Avoid in Printed Packaging

Using the Wrong Box Size for Your Package

The primary function of packaging is to protect the enclosed product. Using the correct size box ensures a snug and secure fit, preventing the product from shifting or moving during transit. Properly sized packaging minimizes the risk of damage due to impact, vibration, or compression, preserving the integrity of the product.

At Hatteras, we send out a lot (a lot) of packages every day. We work closely with USPS / FedEx and UPS to help coordinate the correct packaging for our clients.

Tip #2 to Avoid in Printed Packaging

Using Too Much Packaging in the Design

If you use the correct size box, then you should not need to fill the box with excessive paper or packing “peanuts” to protect the contents. 47% of shoppers prefer working with companies who value sustainable packaging. Businesses are often judged based on their commitment to environmental sustainability. By minimizing packaging, companies can enhance their brand image, showing a dedication to responsible and eco-friendly practices.

Overly packaged products also result in larger and heavier shipments, increasing transportation costs and the associated carbon footprint. Efficient printed packaging reduces transportation-related emissions and energy consumption.

Tip #3 to Avoid in Printed Packaging

Neglecting Research Before Investing in Printed Packaging

Do your research before starting any printed packaging projects. Understand your target market, including demographics, preferences, and purchasing behavior. Analyze competitors' packaging to identify trends, successful strategies, and areas for differentiation. Have a good understanding of the product you are packaging, including its size, shape, weight, and any specific packaging requirements.

Tip #4 to Avoid in Printed Packaging

Not Thoroughly Proofing the Printed Package Design 

Make sure to spend the time and energy into properly proofing your printed packaging project. Work with a printer provider who can print and build a live prototype before going into production. Failure to test your print packaging can lead to unexpected color variations and sizing issues.

Take the time to gather feedback on your prototype from co-workers and mentors. Once you have a live sample, you can make any last considerations on the product's fragility, perishability, and any special handling needs.

Tip #5 to Avoid in Printed Packaging

Providing Subpar Customer Experience

Product packaging plays a significant role in influencing purchase decisions for several reasons, encompassing both psychological and practical aspects. We all know a first impression matters. Packaging is often the first point of contact between a consumer and a product. The visual appeal of the packaging creates an initial impression that can shape the overall perception of the product and brand. Low print quality can potentially hurt your value.

Make sure to choose a reputable commercial printer who understands that matching the exact color of your logo is non-negotiable. We recommend only using a G7 Master Certified printer like Hatteras, Inc.

Transform Your Printed Packaging with Expert Packaging Solutions from Hatteras

Avoid common mistakes in printed packaging with Hatteras's expertise. Elevate your print packaging game with our customizable designs tailored to your brand's unique needs. At Hatteras, we specialize in affordable, distinctive, and customizable print packaging solutions guaranteed to capture your audience's attention and drive ROI. 

Our dedicated print experts will guide you through every step of the process, from selecting custom sizes to recommending sustainable materials and executing creative designs—all while adhering to your budget. Remember, successful print packaging isn't just about aesthetics; it's about effective communication, product protection, and enhancing the overall brand experience. Explore our website to learn more about how Hatteras can elevate your brand through innovative print packaging solutions.

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