U.S Mail Ramping Up: 2025 Will Be a Breakout Year for Print Marketing

It may come as a surprise to some (not to us) that direct mail is not only holding steady, but booming. According to recent data from Jacobs & Clevenger, companies plan to nearly double their direct mail, increasing from 34.9 million pieces in 2024 to an anticipated 67.3 million in 2025. That’s not a small bump! In my opinion, that’s a sign of renewed confidence in the power of print marketing.

The trend is particularly noticeable in industries like financial services and insurance, where personalization, security, and trust are critical. These sectors are significantly ramping up mail volumes, recognizing that direct mail print marketing delivers what many digital channels struggle to provide: capturing attention, establishing credibility, and producing solid results.

Q1 2025 alone saw over 6.4 billion pieces of mail sent by marketers across the U.S This is a clear sign that brands are investing in mail.

So what’s driving the growth?

1. Stronger Return On Investment Than Digital Alone

Even with postage costs rising, marketers continue to invest in direct mail because it works. According to the ANA (Association of National Advertisers), direct mail’s response rate can be up to 9x higher than that of email. When paired with digital integration, print marketing becomes a powerful channel that delivers.

2. Tangible, Trusted, and Memorable

Unlike digital ads or crowded inboxes, physical mail gets noticed. A printed postcard, statement stuffer, or direct mailer tends to stay on desks and kitchen counters, often leading to higher recall and response rates. For industries that rely on customer trust, like insurance and banking, that lasting impression matters.

3. Personalization Through Data

With advancements in data and variable print technology, companies can now personalize print marketing mail pieces with a level of detail that rivals digital channels. From customized offers to location-specific messaging, businesses are using data to create mail that feels relevant and personal, while meeting compliance and privacy standards.

4. Regulatory and Deliverability Shifts

Tighter regulations on digital privacy and the use of third-party cookies are making it increasingly difficult for marketers to reach their online audiences. Direct mail offers a reliable alternative. It lands directly in the hands of the intended recipient, without being blocked by spam filters or limited by new privacy rules.

Print Marketing in Direct Mail Makes an Impact

At Hatteras, we know how effective direct mail can be, especially when combined with strategic targeting, data management, and high-quality production. Whether it’s a print marketing campaign or a personalized billing statement, print has the power to drive action.

Direct mail isn’t going away; it’s ramping up. With the right strategy and execution, it can be one of the most impactful tools in your marketing arsenal.

Need help planning your next mail campaign? Contact us @ www.4hatteras.com