Becky Zbozen

How Does Variable Data Printing Work?

Variable data printing (VDP) is a digital printing method that customizes each printed piece with unique content. Unlike traditional printing methods, which produce identical copies of a document, VDP allows for personalized text, images, graphics, and other elements to be incorporated into each piece. 

The Evolution of Variable Data Printing (VDP)

Variable data printing (VDP) has transformed the commercial printing industry, offering...

A Guide to Different Types of Variable Data Printing

The goal of most marketing campaigns is to connect with individuals on a personal level....

2024 Direct Mail Trends

The marketing landscape is constantly changing. Digital marketing has received all of the attention...

The Power of Large-Format Printing Within Retail Stores

In the competitive world of retail, capturing the attention of potential customers and creating a...

What is Variable Data Printing, and Who Can Benefit?

In a world where personalization reigns supreme, the evolution of printing technologies has also...

What NOT to Do When Creating Printed Packaging for Boxes

Printed packaging is a critical element of product presentation, marketing, and brand identity....

Print Packaging Do’s: How to Take Packaging Design and Printing to the Next Level

Packaging design plays a crucial role in attracting customers and communicating a brand's message....

Branded Calendars - An Excellent Way To Elevate Your Brand

If you’re looking for an effective and affordable way to usher in the new year, then consider...

Benefits of the HP Indigo 7000 Digital Printing Press

Digital printing is currently one of the fastest-growing sectors in the printing industry. Our HP...