Print Packaging Do’s: How to Take Packaging Design and Printing to the Next Level

Packaging design plays a crucial role in attracting customers and communicating a brand's message. Packaging design is more than just a pretty wrapper; it's a strategic tool that can make or break a product's success in the market. By understanding the importance of effective packaging design and printing, brands can create impactful experiences that resonate with consumers and drive success in the market.  

This infographic and article will explore the various facets of packaging design and the most important “do’s” when starting a print packaging project.

6 Print Packaging Tips to Elevate Your Brand

From creating memorable consumer experiences to solidifying brand identity, each tip is meticulously crafted to help you reap the rewards of enhanced visibility, increased consumer engagement, and, ultimately, greater profitability. 

Tip #1 of Print Packaging

Choose a Packaging Design That Aligns With Your Audience’s Values

Before you start your packaging design and printing, do your research first, and once you are done, start the design. This may seem like a no-brainer, but take the time to study and test what type of print packaging piques the interest of your target market. Should your materials be recyclable? Does the quality of the materials communicate your brand and beliefs? Many younger audiences and certain parts of the country are more eco-conscious and are embracing more sustainable materials and eco-friendly packaging.

Choosing the right kind of packaging helps attract the right customers. Ensure your packaging reflects and reinforces your brand identity. From colors and fonts to imagery and messaging, align the packaging design with your brand's values, personality, and target audience. Consistency in branding helps create a memorable and cohesive experience for consumers. 

Tip #2 of Print Packaging

Check Your Print Packaging Requirements

Ensure your packaging design meets all necessary legal and industry standards. Include required information such as ingredients, usage instructions, safety warnings, and any certifications. Balancing compliance with an aesthetically pleasing design is key. Is your packaging safe? Does it comply with industry regulations and legal guidelines?

There’s nothing worse than spending money on quality print packaging and design only to find out you need a different material or that it doesn’t have the right labeling information. For regulated items like food products, be sure to check what rules apply before deciding on the packaging material and design. 

Tip #3 of Print Packaging

Prioritize Package Functionality

Packaging isn’t just about aesthetics; it needs to serve its purpose effectively. Consider the practical aspects such as protecting the product, ease of use, ease of opening, storage, and shipping. Functionality is crucial; a well-designed package should not only look good but also function well in different scenarios. Our print packaging experts help clients every day to design and print packaging that not only looks nice but also protects the contents of the packaging. 

Tip #4 of Print Packaging

Optimization is Key for Successful Packaging Practices

Your packaging needs to be cost-efficient from production, storage, display, and delivery up until it reaches your customers. For in-store displays, custom packaging sleeves are a cheaper option than boxes and can be just as effective. For shipping, focus on keeping your packages small, durable, and light.

It’s a good idea to diversify your packages for different types of products so you don’t spend additional money on dimensional volume. Use tamper-proof water-activated tape (WAT) to seal boxes with just one strip. Layers of regular shipping tape add more weight. 

Tip #5 of Print Packaging

Consider the Package’s Shelf Appeal

In a retail environment, your packaging needs to stand out among competitors. Consider how your product will look on store shelves. Use eye-catching designs, shapes, textures, and colors that will attract attention and entice customers to pick up your product.

Another idea would be to incorporate a sensory connection into your packaging. Try textured elements like embossing, debossing, or raised lettering, or UV coating. A multi-sensory package can make it more memorable to the consumers.

Tip #6 of Print Packaging

Clarity and Simplicity is Key in Print Packaging

Keep the design clean and straightforward. The packaging should clearly communicate the product's identity, its purpose, and any essential information. Avoid clutter and unnecessary elements that might confuse or overwhelm consumers. Use bold and vibrant fonts and colors. A well-organized and easily understandable design makes the product more appealing and user-friendly.

Elevate Your Print Packaging at Hatteras With Customizable Designs

For affordable, unique, and customizable print packaging, you can trust Hatteras. We offer packaging design and print solutions that will get the attention of your audience and help increase your ROI. Our print experts will help you customize every detail, from choosing a custom size, suggesting sustainable materials, and executing the most creative design, all staying within your budget.

Remember, successful print packaging design doesn't just look good; it also communicates effectively, protects the product, and contributes to a positive overall brand experience. For more information about Hatteras, explore our website.