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Why Business Card Printing Still Matters

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In a world that has been almost completely digital and is technology-driven, it’s easy to overlook the value of traditional marketing and networking tools. However, even in our technology-filled world, printed business cards remain an essential tool for professionals and businesses. A business card is a piece of your company’s direct marketing plan. It typically includes a person’s name, phone number, email address, website, and company. 

While business card printing might seem outdated in today’s digital world, it is still almost a ritual. People feel more intimately connected with a business and its representatives when they engage in eye contact and actually exchange physical cards. Sending contact information via email or text may seem convenient, but it is also extremely impersonal.

If you don’t have a business card that you can hand out to fellow business people, prospective clients, and collaborators, you’re missing out on a key marketing opportunity. However, not all business cards are created equal. A bad business card is actually worse than no card at all. In this article, we will discuss five reasons why business card printing is still relevant and tricks to help make your card stand out from others.

Why business cards matter infographic

5 Benefits of Business Card Printing for Businesses

Here are five reasons why you should still use printed business cards and why they should remain an important tool for individuals and businesses of all sizes.

1. Business Cards Establish Credibility 

Business cards establish credibility by providing a professional and tangible representation of an individual or business. They show that the business is prepared and organized and ultimately show that they take their work seriously.

Providing customers with business cards shows that the company is ready to take on new customers and shows the characteristics of the business.

2. Business Cards Are Convenient 

Business cards provide a simple way to exchange contact information with others without the need for digital devices or internet access. This allows the customer to have easy access to all the essential information, which makes it easier for them to contact the business.

3. Business Cards Show Professionalism 

Business card printing allows companies to demonstrate their professionalism. They can be customized to include the logo, branding elements, and essential information that reinforces the brand's identity.

Business cards provide customers with a concise summary of the needed information and allow the customer to choose what they want to do with that information. Business cards are also the most professional way to communicate with customers because it allows them to choose if they want to contact the business.

4. Business Cards Are an Effective Marketing Tool

Business cards can be customized to include specific information or branding elements. This means that they are versatile and often show the characteristics of the company, making them an effective marketing tool. When done correctly, business cards stand out and can draw in customers.

Here at Hatteras, we love the business card printing process and working with customers to design their perfect cards.

5. Business Cards Are Cost-Effective 

Business cards are relatively inexpensive to produce and are able to be bought in large quantities. In most companies, the cost per card decreases when the quantity of cards increases. Business cards are a one-time investment that can be used repeatedly, making them a cost-effective tool for marketing and networking.

Hatteras’ Top Business Card Printing Techniques:

While technology has revolutionized the way that we communicate with customers and do business, traditional tools such as business cards remain an essential part of professional networking and marketing. By using business cards in a technology-filled world, professionals and businesses can establish credibility, reinforce brand identity, and make a positive impression on potential customers.

According to data from the Statistic Brain Research Institute, 72 percent of people judge a company or person based on the quality of their business cards. And 39 percent of people would choose not to do business with a company if they had a “cheap-looking” business card.

  • Be selective. don’t give your card out to everyone. If you do, chances are some will end up in the garbage. A good rule of thumb is to pass a card to anyone you shake hands with.
  • Keep your cards on you at all times. You never know who you are going to meet and where including when you are on vacation.
  • Do not use cheap paper. Printing business cards is not the time to try to save money. Business cards are a marketing tool to display your brand.
  • Don’t put too much information on your business card. You don’t want the card to look busy or be hard to read. Stick to larger font sizes so people are not squinting to read your card.
  • Get creative. Try other substrates besides paper. Plastic, metal, and wood can all be used for a business card. 

At Hatteras, we specialize in business card printing and have a full staff of professional graphic designers who can help create a custom design for you. Request a quote today!

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