How to Use Custom Screen Printing in Fundraising & Nonprofit Campaigns

Custom screen printing is a great (and budget-friendly) way for nonprofits and fundraisers to make a big impact. Whether you’re organizing a charity walk, a school event, or a community project, custom t-shirts, hoodies, or tote bags can help spread the word, bring people together, and raise money. It’s a win-win—you get to boost your brand and bring in funds at the same time. Here’s how you can use custom screen printing to power your next fundraising effort.

1. Make Your Campaign Look Great

People notice visuals first, so having custom screen-printed gear is a smart way to give your fundraiser or nonprofit a polished, unified look. A cool t-shirt or tote bag with your logo, slogan, or event name becomes a walking advertisement for your cause. Every time someone wears or uses it, they’re helping spread the word.

To make it truly effective, put some thought into your design. Make sure it includes your group’s name, a catchy phrase, and an image that accurately represents what you’re all about. Keep your colors and fonts consistent across everything; it helps people recognize and remember your campaign.

2. Raise Money by Selling Merchandise (t-shirts and hoodies)

One of the easiest ways to fundraise with custom screen printing is by selling your gear. People love t-shirts, hoodies, and tote bags—primarily when they support a cause they care about. You can sell them online, at events, in schools, or even through local businesses that team up with your organization.

The trick is to price it right. Make sure you cover your printing costs and still leave room to raise money. For example, if a shirt costs $6 to make, selling it for $20 gives you a $14 donation every time. Don’t forget to spread the word—promote your merchandise on social media, in emails, and on your website to reach as many eyes (and potential buyers) as possible.

3. Give Donors and Volunteers a Little Something Extra

Custom gear isn’t just for selling; it also makes a great thank-you gift. You can offer a free t-shirt to anyone who donates $50 or more. It’s a fun way to say thanks, and it gives people something to wear that reminds them they made a difference.

A free shirt or tote bag can go a long way in making volunteers feel valued. Additionally, having everyone wear matching shirts at an event fosters team spirit and gives your group a cohesive and united appearance, and custom screen printing makes this easy to do. 

4. Enhance Event Visibility and Unity

Fundraising events like walks, runs, festivals, or benefit concerts often bring together large groups of people. Outfitting participants, staff, and volunteers in custom screen-printed gear creates a unified look that helps your organization stand out from the crowd. It also helps event attendees quickly identify team members or event leaders, improving safety.

Screen-printed items make great souvenirs. Participants often keep their event t-shirts for years, reminding them of the experience and your mission long after the event ends.

5. Try Limited-Time or Themed Campaigns

People love things that feel special or exclusive, so use that to your advantage! Run short-term campaigns with limited-edition designs, like a Breast Cancer Awareness tee in October or a holiday-themed shirt in December. Let supporters know these designs won’t be back once they’re gone. That sense of urgency can really help boost sales and interest.

You can also use custom screen printing to create shirts that celebrate big milestones, like your nonprofit’s 10th anniversary. It’s a fun way to raise funds while also showcasing your progress and giving your supporters something to feel proud of.

Pro Tip: 

When you’re working with a tight budget, every dollar counts, so don’t be afraid to ask your custom screen printing vendor if they offer discounts for nonprofits or charity events. Printers, like Hatteras and I am Detroit, are happy to support good causes and may provide reduced pricing, especially for fundraising campaigns or community outreach projects. It never hurts to ask! Even a small discount can stretch your budget further, allowing you to order more items or put more funds directly into your mission. A good vendor will understand your goals and collaborate with you to maximize the effectiveness of your resources.

Top Colors for Charity T-Shirts & Why They Work

Red

• Emotional tone: Bold, urgent, energizing

• Common causes: Heart disease (American Heart Association), HIV/AIDS awareness, and emergency relief

• Why it works: Eye-catching and action-driven

Blue

• Emotional tone: Trustworthy, calm, dependable

• Common causes: Autism awareness, clean water initiatives, police or veteran support

• Why it works: Universally liked, looks good on most people

Purple

• Emotional tone: Compassionate, noble, creative

• Common causes: Domestic violence, Alzheimer's awareness, epilepsy

• Why it works: Unique and memorable

Green

• Emotional tone: Growth, health, sustainability

• Common causes: Environmental campaigns, mental health, and organ donation

• Why it works: Feels fresh and natural; associated with hope and renewal

White (with bold color print)

• Emotional tone: Clean, hopeful, inclusive

• Why it works: Classic and easy to pair with any brand or theme

Partner With a Custom Screen Printing Expert

Custom screen printing isn’t just about making cool shirts or bags; it’s a smart way to raise funds, spread the word, and bring your community together. With the right design, a solid plan, and a partner who knows what they’re doing, you can turn simple merch into a powerful part of your fundraising game.

Ready to bring your campaign to life with custom apparel? Let Hatteras help you create something that looks great and makes a difference. Reach out today to get started!