The Power of Logo Placement: The Perfect Placement on Custom Apparel

When it comes to custom apparel, your logo is the star of the show.  But where you place it can make all the difference between “Wow, that looks sharp!” and “Wait... what does that say?” Whether you're printing T-shirts, hoodies, hats, or polos, smart logo placement boosts brand visibility, adds to the garment's appeal, and helps your gear get worn repeatedly.

Here’s a breakdown of the most popular and powerful places to position your logo on apparel.

Left Chest: The Classic Go-To

The left chest is hands-down the most common spot for a logo on polos, button-downs, jackets, and sweatshirts. It’s subtle, professional, and perfect for everyday wear. This placement is ideal for corporate uniforms, events, or anyone who wants branding without going overboard.

Pro tip: Keep your logo between 3" and 4" wide here. Anything larger can look oversized or off-balance.

Center Chest: Bold and Straightforward

Want to make a statement? A centered logo placement across the chest is great for T-shirts and hoodies, where branding takes center stage. This placement works especially well for bold graphics, slogans, or streetwear-style designs.

Sleeve Prints: Great for Big Impact

Sleeve placement is a trendy, modern option that adds an edge to any design. It's especially popular on long-sleeve tees and hoodies. You can run text down the sleeve, place a logo near the cuff, or add secondary branding.

Pro tip: Add your website, tagline, or campaign hashtag here for extra branding without cluttering the front or back.

Full Back Print: The Billboard Effect

The full-back print gives you plenty of room to get creative. It’s great for bold logos, graphic designs, or event branding. This is especially effective for team shirts, event staff, or promotional giveaways.

Hats: Front and Center, or Off to the Side

The most common logo placement for hats is front and center, but for a more unique look, consider off-center or side placements. Embroidery tends to be the go-to decoration method for hats because of its texture and durability. Simple logos or initials often look best on smaller hat surfaces.

Switch It Up: Experiment with Logo Placement

Don’t be afraid to try new logo placements; it's a great way to make your apparel stand out and draw attention. Instead of sticking with the usual left chest or center print, consider unique spots like the sleeve cuff, hemline, or neck.  It’s a simple change that adds personality and makes your apparel more memorable. Don’t be afraid to experiment. Sometimes the smallest shift makes the biggest impact.

Let Hatteras Be Your Logo Placement Guide

Need help deciding? At Hatteras, we work with all the biggest brands to get the right look, fit, and logo placement every time. Our team of design pros can guide you through layout options, sizing, and decoration methods.

Let’s get your brand in the right place. Visit 4hatteras.com to get started!